National Adoption Week Toolkit
Thank you for partnering with PetSmart Charities® as we get ready for our first National Adoption Week of 2021, July 19 -25! We are excited for you to join us as we continue to find loving homes for pets in need. Below, you will find a toolkit created to help you promote National Adoption Week in your local community.
Join us as we continue to find loving homes for pets in need. We encourage you to use these tools to help highlight your organization’s efforts and encourage people to attend the adoption event at their local PetSmart stores.
ITEMS INCLUDED IN THE TOOLKIT
- Customizable media alert for you to send to your local media outlets
- Social media assets that can be used to publicize your adoption efforts, and suggested captions.
- Customize the media alert template
- Email the media alert template to firstname.lastname@example.org for approval and
- Upon approval, send it to your local media to announce the event
- Post on social media about the donation and the impact it has had in your community
- Don’t forget to tag PetSmart Charities!
- Send stories, photos and/or video of lives changed during the National Adoption Week event. You must send us your photo release for pets and people featured in photos/videos