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  1. Home
  2. National Adoption Week Marketing Toolkit
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Adoption Partner

National Adoption Week Marketing Toolkit

Thank you for partnering with PetSmart Charities of Canada as we get ready for our third National Adoption Week of 2022, November 7-13! We are excited for you to join us as we continue to find loving homes for pets in need. Below, you will find a toolkit created to help you promote National Adoption Week in your local community.

We encourage you to use these tools to help highlight your organization’s efforts and encourage people to attend the adoption event at their local PetSmart stores.

ITEMS INCLUDED IN THE TOOLKIT

  • Customizable media alert for you to send to your local media outlets
  • Social media assets that can be used to publicize your adoption efforts, and suggested captions.

ACKNOWLEDGMENT CHECKLIST

Media

  • Customize the media alert template
  • Email the media alert template to publicrelations@petsmartcharities.org for approval and
  • Upon approval, send it to your local media to announce the event

Social Media

  • Post on social media about the donation and the impact it has had in your community
  • Don’t forget to tag PetSmart Charities!
    • Facebook: @PetSmartCharities
    • Instagram: @PetSmartCharities
    • Twitter: @PetSmartChariTs
    • YouTube: PetSmart Charities Inc.
  • Send stories, photos and/or video of lives changed during the National Adoption Week event. You must send us your photo release for pets and people featured in photos/videos

DOWNLOAD KIT

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Impact in Action

Adoption Partner
Adoption Partner Manual
Find everything you need to know about conducting in-store adoptions.
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Adoption Partner
OFFICIAL RULES: PetSmart Charities Adoption Partner E-Learning Promotion (“Promotion”)
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. 
read more arrow-right-primary
Adoption Partner
National Adoption Week Marketing Toolkit
Thank you for partnering with PetSmart Charities…
read more arrow-right-primary
See Our
3

Impact in Action

Adoption Partner
Adoption Partner Manual
Find everything you need to know about conducting in-store adoptions.
read more arrow-right-primary
Adoption Partner
OFFICIAL RULES: PetSmart Charities Adoption Partner E-Learning Promotion (“Promotion”)
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. 
read more arrow-right-primary
Adoption Partner
National Adoption Week Marketing Toolkit
Thank you for partnering with PetSmart Charities…
read more arrow-right-primary
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